Listen in as Cardale Jones, Buckeye football legend from The Ohio State University, and Dave Devillers, crime fighting, lawyer legend, two of four partners in Ten Talents NIL - talk all about NIL - Name, Image, and Likeness, and what it means for college athletes to monetize and profit, as well as why this is the newest, most powerful marketing tool for brands.
(18:30) Where Ten Talents is focusing on using NIL to build equity and inclusion while helping student athletes build their brands, focused on authenticity.
(40:00), Cardale talks about how he and Brian Schottenstein are turning NIL into a meaningful charity to change the Columbus community and beyond
(43:00) Listener questions including a hot take insight on what was going through Cardale's mind when he hurdled over Oregon in the National Championship game and what Dave learned the most during his time on the prosecution team against Saddam Hussein.
(1:01) Betsy Liska, M+A Business Development Leader, steps in for a game challenging Cardale and Dave to the dream NIL partnerships for brands with the current leading college football athletes.