MAke It Innovative

#S2 E3 : Pouring Ourselves a Cup of Ambition with Crimson Cup Coffee + Fueling Innovation in the Industry

February 13, 2021 Season 2 Episode 3
MAke It Innovative
#S2 E3 : Pouring Ourselves a Cup of Ambition with Crimson Cup Coffee + Fueling Innovation in the Industry
Show Notes

Pour yourself a cup of ambition - as most of us are working from home, and living from work, beyond 9-5, we’re looking for ideas and insights to fuel innovation, and there’s no one better to have that conversation with, than Crimson Cup’s own Q-Grader, Brandon Bir. Voted “One of the 10 Best Coffee Pros to Follow on Instagram”, Brandon is one of the world’s rare coffee “Q-Graders”, the equivalent of a wine sommelier, and in charge of Crimson’s international relationships with their fair trade partners, as well as a leading mind behind the brand’s “Innovation Lab”, and sustainability efforts and initiatives. 


Listen and learn about the craft of coffee, and the intentionality behind Crimson Cup’s brand, as they prioritize being an ethically sourced, and sustainable, coffee company. From Ohio to Bangladesh - and even a cameo in the Pentagon - Crimson is changing the way coffee is done, one cup at a time. Featuring M+A own Director of Sustainability, Johnna Keller, the two sustainability leaders share some secrets behind our company’s partnership, and the plans we have to work together in creating a more sustainable future.


Brandon Bir shares his own international experiences, stories, and dreams for the future, as one of the coolest - and most caffeinated - guests we’ve ever hosted. 


Crimson Cup is celebrating 30 years of coffee and community, and since its creation in 1991, Crimson Cup has roasted sustainably sourced specialty and craft coffee in small batches. The company also teaches entrepreneurs to run successful coffee houses through its coffee franchise alternative program, which includes a coffee shop business plan. Crimson Cup coffee is available through a community of more than 350 independent coffee houses, grocers, colleges and universities, restaurants and food service operations across 30 states, Guam and Bangladesh, as well as the company’s own Crimson Cup Coffee Houses. To learn more, visit crimsoncup.com.