S3 E2: Cardale Jones + Dave Devillers on What You NEED to Know About NIL Artwork

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"MAke It Innovative" features deep dive discussions on the world of innovation as it relates to the built environment from MA Design. These innovators are the one that are shifting the ways things are done in Columbus and Cincinnati, introducing new ideas and energy to our evolving cities in a way that elevates human experiences and enriches lives. Hear from inside of the minds of the people that are changing our cities for the better, finding inspiration on what they're focused on now and getting insight on what's next.

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MAke It Innovative

S3 E2: Cardale Jones + Dave Devillers on What You NEED to Know About NIL

February 21, 2022 • m+a architects • Season 3 • Episode 2

Listen in as Cardale Jones, Buckeye football legend from The Ohio State University, and Dave Devillers, crime fighting, lawyer legend, two of four partners in Ten Talents NIL - talk all about NIL - Name, Image, and Likeness, and what it means for college athletes to monetize and profit, as well as why this is the newest, most powerful marketing tool for brands.

(18:30) Where Ten Talents is focusing on using NIL to build equity and inclusion while helping student athletes build their brands, focused on authenticity.

(40:00), Cardale talks about how he and Brian Schottenstein are turning NIL into a meaningful charity to change the Columbus community and beyond

(43:00) Listener questions including a hot take insight on what was going through Cardale's mind when he hurdled over Oregon in the National Championship game and what Dave learned the most during his time on the prosecution team against Saddam Hussein.

(1:01) Betsy Liska, M+A Business Development Leader, steps in for a game challenging Cardale and Dave to the dream NIL partnerships for brands with the current leading college football athletes.