S3 E4: Wendy's on the Power of Social Media for Building Your Business

When you know who you are, it’s easier to know what to do next. 

We’re talking Wendy’s Social Media - most known for their hilarious tweets and savage roasts - and literally used as a best practice curriculum example at Yale University for leaders in social media for Strategic Digital Marketing.  

What you might not know is the genius behind the curtain, Kristin Tormey, and her talented team that runs the “snarky little sister challenger brand” with almost 4 million followers and no signs of slowing down.

Social media isn’t just “tweeting a tweet”, it’s what creates interest in your company, drives customer loyalty, increases brand awareness and if that’s not enough - it’s what brought the spicy nuggets back in 24 hours.

This can’t miss episode shares the “secret sauce” behind Wendy’s social media and takes a turn into how to make your team stronger and leadership better.